. >> it's sunday morning on cbs. and here again is charles osgood. >> osgood: ed asner played lou grant quite a demanding news room boss on the mary tyler moore show back in the 1970s. all these years later he's commanding our attention once again, this time in a brand new role on broadway. rit a braver has this sunday profile. >> i'll tell you what. i'll try you out for a couple of weeks and see if it works out. if i don't like you, i'll fire you. if you don't like me, i'll fire you. >> reporter: he found his way into our hearts playing the cantankerous but endearing news director lou grant on the mary tyler moore show. >> excuse me, ted. mary, would you please give those cue cards to this idiot. >> reporter: since then, he's played scores of tv and movie roles from santa claus in elf... >> your father, he's on the naughty list. >> no! reporter: ... to voicing the adventure seeking widower in up. >> i'll send you a postcard from paradise. >> reporter: but now ed asner is about to open on broadway. his name an obviou